June 5th, 2018

How Change Management drives Price Transformation Success

A free online webinar!

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Join our live streaming discussion with Jerry Cheatham from Sonoco and Melissa Oldrin from the Big Data Pricing

12:30 EST

Jerry Cheatham, Director of Finance at Sonoco for the Global Tubes & Cores Division, shares how his company is transforming their pricing strategy for greater wins, by focusing on change management for new tools, strategies and processes.


Sonoco partners with Big Data Pricing and Price f(x) to tackle transformation holistically. The transformation is still underway, yet Jerry's team has already seen big wins. He will share examples of their early success and best practices for managing a pricing transformation.


Big Data Pricing will share their approach to actionable change management and offer advice for how you can successfully manage pricing transformations for your business. Q&A with Sonoco, Big Data Pricing and Price f(x) presenters will be offered at the end of the webinar.'

Brief Intro

Meet our awesome speakers

Jerry Cheatham

Melissa Oldrin

Director of Finance, Sonoco Inc.

Head of Change Management & Learning for BDP

Jerry currently serves as the Director of Finance for North America Industrial Converted Products. He is a 1984 Graduate of South Carolina State University, a Certified Public Accountant and holds an MBA from Vanderbilt University. He joined Sonoco in 1988, has held a variety of finance related roles, and has played a leadership role in several large system implementations.

Melissa supports BDP's partner organizations to successfully adopt new strategies, tools and processes as they embark on transforming their pricing practices. Melissa has 20+ years of experience developing impactful people programs that focus on learning and professional development, leadership growth, organizational readiness for change, and strategic planning.

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Price f(x) is the fastest growing, most flexible and commercially most attractive pricing and CPQ SaaS solution currently on the market.

Our idea of becoming the undisputed leader in our space is supported by innovation, vision and expertise.

sponsored by


Eva Mochnacova

e-mail: eva.mochnacova@pricefx.eu

Price f(x) Inc. 150 N Riverside Plaza

Suite 4220 Chicago, 60606 Illinois, USA

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